Privacy Policy

This privacy statement (“Privacy Statement”) is published by EXAKT Advanced Technologies GmbH (“EXAKT,” “we,” “us,” “our”) to explain our privacy practices with respect to use and/or disclosure of Personal Information we obtain when you interact with us or otherwise utilize our services  (collectively “Services”) including via:

• Websites & Portals: This includes any interaction you have with our main informational Website or our dealer portal (collectively, the “Website”). We collect data through forms, demo requests, account registration, and browsing activities.
• Events: When you attend events such as trade shows or webinars where we participate or present, we may collect Personal Information from and about you.
• Our Services.  We may collect Personal Information to facilitate and administer our manufacturing services.
• Phone, Text, Chat and Email Communications: Personal Information may be collected when you communicate with us via phone, text, chat, or email, such as call logs, email addresses, and the content of the communications.
• Online Advertisements and Emails: If you view our online ads or emails, we may collect information about your interaction with these communications, such as click-through rates and preferences.
• Authorized Service Providers: we may also collect information through third-party service providers who are authorized to act on our behalf, including marketing firms and payment processors.

As used in this Privacy Statement, “Personal Information” means any information that may be used, either alone or in combination with other information, to personally identify an individual or as otherwise defined by applicable state laws as noted below.

By accessing and using our Services, you acknowledge and fully understand our Privacy Statement and freely consent to the information collection and use practices described in this Privacy Statement. IF YOU DO NOT CONSENT TO THE INFORMATION COLLECTION AND USE PRACTICES DESCRIBED BELOW, YOU MUST IMMEDIATELY CEASE ANY ACCESS OR USE OF OUR SERVICES.

We collect certain information, including Personal Information, from and about you in three ways:

• directly from you;
• automatically via technology; and
• from third parties, such as your employer.

Personal Information We Collect Directly From You. While the Personal Information we collect varies depending upon your use of the Services and our interactions with you, in general, we may collect the following Personal Information directly from you:

• Contact Information. When you contact us, we collect your name, email address, phone number, postal address.
• Employment Information.  When you contact us or fill out one of our forms, we collect your contact information and information regarding your employer and job title. 
• Purchases and Payments. We collect purchase and payment information to facilitate the Services.
• Account Information. When you register for an account with us, we collect your name, postal address, email address, telephone number, password, and any other information used in connection with accessing your account.

• Communications and Interactions. When you send email, text message, call, or otherwise communicate with us and with members of our team, we collect and maintain a record of your contact details, communications, and our responses.
• Responses and Feedback. If you participate in our surveys or questionnaires, we collect your responses and feedback, such as user satisfaction or other information related to your use of the Services, and any other information you choose to provide.
• Marketing and Promotions. We collect your email, name, and marketing preferences. If you participate in promotions we offer, we collect your name and other information related to the activities available through the Services.
• Inferences.  We may generate inferences about you based on other Personal Information we collect such as your preferences, behaviors, contact information, and demographics information.
• Preferences. We also may collect information about your preferences, including communications preferences.

Personal Information we Collect Automatically. We and our third-party providers automatically collect Personal Information related to your use of the Website, including using cookies and other similar technologies. The Personal Information we may automatically collect includes the below categories of information (collectively, “Usage Data”):

• Device and Browsing Information. When you visit the Website, we may collect IP address, browser type, domain names, access times, date/time stamps, operating system, language, device type, unique ID, Internet service provider, referring and exiting URLs, clickstream data, and similar device and browsing information.
• Activities and Usage. We also collect activity information related to your use of the Website, such as information about the links clicked, searches, features used, items viewed, time spent within the Website, your interactions with us within the Website, and other activity and usage information.
• Location Information. We may also collect or derive location information about you, such as through your IP address. If you choose to enable location-based sharing with us through your device settings, we may collect precise location information to provide content that is more relevant to your location and to otherwise improve your interactions with the Website. You may turn off location data sharing through your device settings. 

Personal Information we Collect from Other Sources. In addition, we may collect and receive Personal Information from third parties, such as your employer, business partners, clients and customers, data analytics and data aggregator providers, public databases, and service providers. We may combine this information with Personal Information we collect directly from you, and use it to generate inferences about your preferences, behavior, or other characteristics, and market to you as permitted by applicable law.

Advertisements appearing on and off our Website may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Statement covers the use of cookies by us and does not cover the use of cookies by any advertisers. we and our service providers may use information about your interactions with our Services to predict your interests and select the ads you see on and off our Services. This is known as interest-based advertising. In providing interest-based ads, we follow the Self-Regulatory Principles for Online Behavioral Advertising developed by the Digital Advertising Alliance (“DAA”).  For more information about interest-based advertising and additional ways on how you can opt out, visit:

• Digital Advertising Alliance: http://www.aboutads.info/choices/
• Network Advertising Initiative: http://www.networkadvertising.org/choices/

Social Media & Search Pixels.  We use LinkedIn and other similar tags to better measure, optimize, and retarget our marketing campaigns. This allows user specific behavior to be tracked after they have been redirected to the advertiser’s website by clicking on a social media or search ad. This enables us to measure the effectiveness of social media and search ads for statistical and market research purposes. This data is stored and processed by the social media and search providers. The social media and search providers may link this information to your social media or search account and also use it for its own promotional purposes, in accordance with their data usage policies.  For more information, please visit:

• https://about.ads.microsoft.com/en-us/resources/policies/microsoft-advertising-privacy-policy

Google AdWords. The Website uses the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to the Website. That could mean that we advertise to previous visitors who haven’t completed a task on our site. This could be in the form of an advertisement on the Google search results page or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to our sites. Google is responsible to abide by its own privacy policy. You can set your preferences for how Google advertises to you using the Google Ad Preferences page: https://adssettings.google.com/.

Google Analytics.  We use Google Analytics on the Website to help us analyze traffic and improve services. For more information on Google Analytics’ processing of personal information, please see https://www.google.com/policies/privacy/partners/. You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Preferences Manager.  You can find out more about how Google uses cookies in advertising and opt-out via the following links: Google Display Network (DoubleClick) & Google Analytics Opt-out Browser Add-on.

To Provide the Services: To operate, deliver, and maintain the Services and any other services you may request from us.
To Monitor and Maintain the Services: We may use Personal Information to monitor system performance, diagnose issues, administer and troubleshoot the Services, analyze trends and usage patterns, and generate statistics.  
To Respond to Your Requests: To answer your questions, fulfill your requests, and provide customer support.
To Communicate with You: We may send you marketing communications about the Services, promotions, donation opportunities, and other information that may be of interest to you. We may also contact you on behalf of our third-party Advertising and Marketing Partners with their offers, where permitted by applicable law.
To Use Third-Party Data You Provide: If you provide information about third parties (such as to contact those third parties), we may use that information to facilitate communication, send reminders, and support other related features, as allowed by applicable law.
To Improve the Services. We may use your Personal Information to make the Services more stable and user-friendly, analyze service issues, improve the design and content of the Services, analyze how the Services are used, offer new services, and develop new Services and programs relating to the Services.
To Personalize the Services: We may customize the content you see based on your general location, interests, usage patterns, and previous interactions with us.
For Marketing and Audience Engagement: To analyze user engagement, build audiences, and improve how we communicate with users.
To Deliver Advertising: We may use your Personal Information to tailor and deliver relevant ads across the Services and elsewhere, provide advertising performance metrics, limit ad repetition, and support retargeting and interest-based advertising.
To Provide Customer Service and Notices: To respond to your feedback, provide support, and send administrative updates, legal notices, or changes to this Privacy Statement or our terms and conditions
To Support Business Operations: For internal uses such as audits, market research, analytics, security, and performance monitoring.
To Enforce Our Agreements: To uphold our terms and conditions, this Privacy Statement, and any other agreements between you and us.
To Promote Safety and Prevent Fraud: To help protect the security of the Services and users by detecting, preventing, and responding to fraud, abuse, unauthorized access, and other security-related issues.
For Other Legitimate Purposes: Including
Any other purpose for which you provide Personal Information;
Compliance with internal policies or legal/regulatory obligations;
Any other use disclosed at the time of collection;
Any use with your consent;
Any other purpose described in this Privacy Statement.
 
We do not sell, lease, rent or otherwise disclose the Personal Information collected from our Services to third parties unless otherwise stated below or with your consent.
Affiliates and Subsidiaries. We may disclose the Personal Information we collect to our corporate affiliates and subsidiaries. We may also partner with other businesses to offer our products, and we may disclose Personal Information to those business partners as necessary to facilitate your orders or requests.
Advertising & Marketing Partners. We may share your Personal Information with third-party advertising partners, such as LinkedIn and Google Display Advertising and Remarketing services (see the above Section 3 for further details) . These advertising partners may use first- and third-party cookies together to inform, optimize, and serve ads based on your past visits to the Website. You can opt out of these services using the Ads Preferences Manager or you can use the Google Analytics opt-out browser add-on. These advertising partners may use this information (and similar information collected from other services) for purposes of delivering personalized advertisements to you when you visit digital properties within their networks, commonly referred to as “interest-based advertising.”
Vendors and Service Providers. We may disclose the Personal Information we collect to service providers who perform functions on our behalf, such as IT and website hosting, marketing, and marketing research providers, customer support, data storage, analysis and processing providers, auditors, consultants, and legal counsel.
Advertising Partners and Analytics & Marketing Partners (“Business Partners”). We may also disclose your Usage Data, name, and email to marketing and advertising networks, data analytics providers, and other companies who provide marketing or analytics services on our behalf. For more information, please see Section 3 above.
In the Event of Merger, Sale, Divestitures or Change of Control. We may transfer or assign Personal Information to an entity that acquires or is merged with us as part of a merger, acquisition, sale, or other change of control.
Other Disclosures. We may disclose Personal Information about you if we have a good faith belief that disclosure of such information is helpful or reasonably necessary to: (i) comply with any applicable law, regulation, legal process or governmental request; (ii) enforce our terms and conditions, purchasing agreements, including investigations of potential violations thereof; (iii) detect, prevent, or otherwise address fraud or security issues; or (iv) protect against harm to our or third parties’ rights, property or safety.
In addition to the uses and disclosures of information outlined above, your information may also be used and disclosed as follows:
If another individual is managing your account on your behalf, as authorized by you or as a personal representative under applicable law.
Aggregate and Deidentified Information. Notwithstanding anything else in this Privacy Statement, we may use, disclose, and otherwise process aggregate and deidentified information related to our business and the Services with third parties for quality control, analytics, research, development, and other legal purposes.

No Website can guarantee security, but we utilize commercially reasonable physical, electronic, and procedural safeguards to protect your Personal Information collected via our Services in compliance with applicable law.

If you use our Services to link to another third party Website, you may decide to disclose Personal Information at that Website. In contacting that third party Website, or in providing information on that Website, that third party may obtain Personal Information about you. This Privacy Statement does not apply when you leave our Services and go to a third party Website. We encourage you to be aware when you leave our Services and to read the privacy statements of each third party Website that collects personally identifiable information.

We may send certain messages, including electronic newsletters and marketing communications on a periodic basis. If you wish to be removed from such marketing messages, you may request to discontinue future ones as set forth in the message. All such material will have information as to how to opt-out of receiving it, although certain messages (such as an account status update), may be required by law and will not have opt-out capabilities.

This Privacy Statement applies to visitors to the Website from the United States.  If you are using our Services from outside the United States, please see our European Privacy Statement.

We will never ask for or knowingly collect information from children through the Services. If you are a child, you are not permitted to use our Services and should immediately exit our Services. If you think that we have collected Personal Information from a child through our Services, please contact us at info@exakt.de and we will dispose of the information as required by applicable law.

We reserve the right to revise or update this Privacy Statement at any time, and you should periodically read the Privacy Statement to learn of any revisions or updates. we will notify you of any changes to the Privacy Statement by posting the revised or updated Privacy Statement and its “Effective Date” on the Website.  If we make material changes, we will provide prominent notice such as through a notice or banner or, where feasible, via email). Using the Services thereafter constitutes your agreement to and acceptance of the Privacy Statement and its revisions or updates.

If you have any questions or concerns about this Privacy Statement or the information practices of our Services, please contact us at 

info@exakt.de